Guides

Everything we know about sending text messages that arrive.

There are six guides. Each one covers its subject in full, and the shorter articles under each guide go into more detail on specific questions. Start with the guide that best matches what you plan to send.

All of it is free to read, with no sign-up form. Because we build the platform, the most useful thing we can do is explain plainly how the work is done.

SMS compliance

TCPA compliance for SMS marketing

What the law actually requires before you send: consent that holds up a year later, quiet hours across time zones, opt-outs that stay honored on exported lists, and where claims really come from.

Read the full guide · Texting for small businesses

Political texting and GOTV

Political text messaging and GOTV

Running the texting side of a campaign: voter file to segmented list, what a political text has to do in 160 characters, the final 72 hours, and what happens to the list after election day.

Read the full guide · Political texting in Illinois

Running for local office in Illinois

Running for local office in Illinois

For first-time candidates in the next consolidated cycle: which election track your office is on, how many signatures to collect, filing and objections, when you need a committee, and how to run the campaign once your name is on the ballot.

Read the full guide · Political texting in Illinois

Running for local office in Wisconsin

Running for local office in Wisconsin

For Wisconsin candidates on the April 6, 2027 ballot: nomination papers and signature counts, filing by January 5, challenges, when a February primary happens, and running the campaign.

Read the full guide · Texting for Midwest campaigns

Running for local office in Missouri

Running for local office in Missouri

For Missouri candidates on the April 6, 2027 ballot: who qualifies, the December 15 to January 5 filing window, the tax affidavit and financial disclosure, committees, and running the campaign.

Read the full guide · Texting for Midwest campaigns

Business SMS marketing

Mass texting for business

Sending to a customer list at scale: what actually drives the bill, why a list gets worse the longer you leave it, why an accepted message may still not arrive, and the numbers worth reading after.

Read the full guide · Two-way texting

If you are looking for a specific article rather than a guide, the full article archive lists everything in date order.