SMS marketing for real estate agents, teams & brokerages
In real estate, results often depend on how quickly you answer a new lead and on follow-up that few agents have time to do. CampaignCNX+ sends the SMS (text messages) for new-listing alerts, open-house invites, showing confirmations, and one-year anniversary check-ins. Your buyer-client lists, your sphere of influence (the people you know personally), and your past closings are all kept on one account that follows the TCPA, the federal law on texting consent.
What real estate agents send
These three text-messaging programs use one shared database. The platform keeps active buyers separate from your sphere of influence, so you do not have to manage three different systems.
01 | Listing alerts and property matches
Tag buyer clients by price range, school district, or neighborhood, and send each new listing only to the buyers it matches, with a photo link and an invitation to request a showing. With MMS (picture messages), the main listing photo can go out with the alert. Most agents find it pays for itself on the first showing it produces.
02 | Open houses and showings
Send an open-house invite on Saturday night to your farm list (the homeowners in the neighborhood you focus on), and send showing confirmations to active buyers the night before. Buyers reply C to confirm or R to reschedule, and the reply arrives in a two-way inbox the team can share.
03 | Past-client and sphere nurture
Tag past closings by the month they closed, and anniversary check-ins go out automatically on schedule. Quarterly market updates to your sphere list help bring in referrals. This turns the follow-up program most agents intend to run into one that actually runs on schedule.
Solo agents to multi-office brokerages
Solo real estate agents use the pay-as-you-go or Basic plans, while teams and brokerages use Pro or Enterprise, with a separate phone number for each agent and shared seats for transaction coordinators.
Solo agents stay in touch with active buyers, their sphere of influence, and past clients. The cycle runs from inquiry to showing to closing to a one-year check-in, and the platform makes sure each step happens.
Each agent gets a phone number ($5/mo). Team leads and transaction coordinators (TCs) get shared inbox seats. Messages for the whole office, such as office open houses and market reports, go out from the team number.
TCPA compliance for real estate SMS
/01
Run an optional check against the federal Do Not Call (DNC) registry when you import contacts. You should always run it on cold farm lists, meaning homeowners who have not contacted you. It is an add-on at $0.015/contact.
/02
We honor opt-outs across every list and every phone line on the account, and we check your STOP language before each send.
/03
Carrier approval of a toll-free number takes about 3 business days, and we file the request for you. The carriers (the phone companies, such as AT&T, Verizon and T-Mobile) review your 10DLC registration at the same time, and you can send from your toll-free number while they do. We recommend 10DLC for agents who send weekly or run farm programs.
/04
Sending hours follow each contact's time zone, so your contacts on Pacific time will not receive a 7 a.m. listing alert because you scheduled it on Eastern time.
Real estate SMS FAQ
Most states require agents to identify themselves and their license or brokerage in prospecting messages. The platform gives you full control of the message text. Add a footer such as "Sarah Chen, Realtor, Keller Williams, Lic #123456" to your template, and it is included in every message. We do not add it automatically because disclosure rules vary by state.
Yes, if the lead opted in to SMS on the form they filled out. If they only provided a phone number without SMS consent, contact them by phone call rather than by text. The platform records the consent source for each contact. Import only the leads who gave SMS consent when they signed up.
Either setup works. A single team number works for messages sent to many people at once, such as market updates and office open houses. Agents who each run their own list should have their own 10DLC line, at $5/mo each, all on one billing account.
Yes. Each team seat has limited access. For example, a transaction coordinator (TC) can see the list of transactions in progress and reply to those clients, without access to farm lists or recruiting messages. Pro includes 2 seats, and Enterprise includes 5. Additional seats are $25/user.
Yes. An MMS (picture message) uses 3 message credits, so it costs $0.18 on pay-as-you-go, $0.165 on Basic, $0.135 on Pro and $0.105 on Enterprise. Most agents use MMS sparingly, sending the main photo and a link to the full gallery.
Yes. The trial includes 100 free SMS, and your number is $5 a month. That is enough to test a new-listing template with a few buyer clients before you send to the full list.
Start sending
The fastest way to start is with a toll-free number. Purchase a phone number and import your buyer list and past closings. After carrier verification, which takes about 3 business days, you can send your first listing alert or open-house invite. For agents and teams running ongoing follow-up programs, we recommend 10DLC carrier registration. You can send from your toll-free number while the carriers review it.
