SMS marketing for real estate agents, teams & brokerages
Real estate runs on speed-to-lead and the follow-up nobody has time to do. CampaignCNX+ is the SMS marketing layer underneath the new-listing alert, the open-house invite, the showing confirmation, and the one-year anniversary check-in. Your buyer-client lists, your sphere of influence, and your past closings all live on one TCPA-compliant account.
What real estate agents send
Three text-messaging programs that live on one shared database. The platform keeps active buyers separate from your sphere of influence without forcing you to manage three different systems.
01 — Listing alerts and property matches
Buyer clients tagged by price range, school district, or neighborhood. A new listing goes out as a targeted send with a photo link and a showing-request prompt. MMS lets the primary listing photo go out with the alert — most agents find it pays for itself on the first showing it produces.
02 — Open houses and showings
Send an open-house invite to the neighborhood farm list Saturday night. Showing confirmations to active buyers the night before. Reply C to confirm or R to reschedule — the response lands in the two-way inbox the team can share.
03 — Past-client and sphere nurture
Past closings tagged by close-date month. Anniversary check-ins go out automatically on schedule. Quarterly market-update sends to the sphere list keep the phone ringing for referrals. The nurture program that agents "mean to do" — actually done.
Solo agents to multi-office brokerages
Solo real estate agents run on pay-as-you-go or Basic plans, while teams and brokerages run on Pro or Enterprise with a separate phone line per agent and shared transaction-coordinator seats.
Active buyers, sphere of influence, and past closings. The cycle is inquiry → showing → close → one-year check-in. The platform makes sure each step happens.
Each agent gets a phone line ($5/mo). Team leads and TCs get shared inbox seats. Brand-level sends (office open houses, market reports) run from the team number.
TCPA compliance for real estate SMS
/01
Optional federal DNC check at import — required homework for cold farm lists. Add-on at $0.015/contact.
/02
Opt-outs honored across every list, every phone line on the account. STOP language validated before send.
/03
Toll-free quick-start for same-day sends. 10DLC runs in parallel — recommended for agents sending weekly or running farm programs.
/04
Time-zone-aware windows. No 7 a.m. listing alerts to the Pacific time zone because you scheduled from Eastern.
Real estate SMS FAQ
Most states require agents to identify themselves and their license / brokerage in prospecting communications. The platform gives you full control of message body — add your "Sarah Chen, Realtor, Keller Williams, Lic #123456" footer to your template and it merges into every send. We don't append it automatically because disclosure rules vary by state.
If the lead opted in to SMS on the form they filled out, yes. If they only provided a phone number without SMS consent, that's a voice call, not a text. The platform tracks consent source per contact — import only what cleared the consent check on intake.
Either. A single brand number for the team works for one-to-many sends (market updates, office open houses). Individual agents each running their own list should have their own 10DLC line — $5/mo each, all on one billing account.
Team seats are scoped — a TC can see the transactions-in-progress list and reply to clients there, without access to farm lists or recruiting sends. Pro includes 2 seats, Enterprise includes 5. Additional seats are $25/user.
Yes — MMS is priced separately from SMS. $0.15 on pay-as-you-go, $0.08 on Enterprise. Most agents use MMS sparingly for the hero photo and a link to the full gallery.
100 SMS free, no card. Enough to test a new-listing template with a handful of buyer clients before committing the full list.
Start sending
Take the toll-free quick-start: purchase a verified phone number, import your buyer list and past closings, and send your first listing alert or open-house invite the same afternoon. For agents and teams running ongoing nurture programs, 10DLC carrier registration is the recommended path and runs in parallel while you're already sending.
