Local office in Texas

A Campaign Plan to the May 1, 2027 Texas Local Election

A week-by-week campaign plan for Texas city council, mayor and school board candidates, from filing on Jan 13 to the May 1, 2027 election.

Three volunteers talking over coffee at a kitchen table

This plan is for candidates for city council, mayor and school board in Texas cities and school districts that vote on Saturday, May 1, 2027. It runs in six phases. You prepare in November and December 2026, file between Wednesday, January 13 and 5 p.m. on Friday, February 12, 2027, build your base in February and March, push voter registration before it closes on Thursday, April 1, and work the early voting period in late April. Then comes election day, and in some races a June runoff.

The dates come from the Texas Secretary of State's 2027 election dates and the Texas Election Code. Dates we calculated from the statutes are marked "based on state law." Door counts, volunteer numbers and weekly goals are examples only, so set your own from the size of your district and the time you have. If your city or district votes in November instead, the same plan works on the November dates; our guide to running for local office in Texas lists them.

The dates this plan is built on

A 2025 law, Senate Bill 2753, may change the early voting dates once it takes effect; if it applies to the May election, early voting would run from Thursday, April 22 to Friday, April 30, 2027 (based on state law). Confirm dates and locations before you print or send anything. Our Texas May 2027 election calendar explains each date.

Phase 1: Prepare (weeks of November 9 to December 28, 2026)

A sign pointing to an official ballot drop box

Phase 2: File and announce (weeks of January 4 to February 15, 2027)

Phase 3: Build your base (weeks of February 22 to March 15)

A person writing on a large desk calendar

These four weeks are the main door-knocking period before early voting.

Phase 4: Registration push (weeks of March 22 and March 29)

Voter registration for the May 1 election ends on Thursday, April 1, 2027. Use these two weeks to remind supporters who have moved to update their registration, and return to the undecided households from Phase 3. Supporters who will vote by mail should send their applications early, because the application must be received by Tuesday, April 20.

Phase 5: Early voting (weeks of April 12 to April 26)

Text your supporters during early voting

How a new number gets approved

  1. Open your account100 free SMS included
  2. Buy your number$5 a month. Nothing sends until the account has one.
  3. Verify your campaignCampaign Verify, $95 per two-year cycle. Needs your committee's EIN and filing.
  4. We file the registrationToll-free verification, or 10DLC for a local number ($75 one time)
  5. The carriers review itAbout three business days for a toll-free number
  6. Send your first textStart with a small test group
Nothing sends until the account has a number and the carriers have approved it.

The early voting weeks are when a reminder helps most. Set up texting in CampaignCNX+ in January or February, so that it is ready in April.

  1. Committee and Campaign Verify. Campaign Verify confirms to the carriers (the mobile phone companies) that a political sender is a real campaign. It needs a 527 committee (the federal tax status of a political committee) with an EIN and a filing with an election authority that is published online. Check that your filing is viewable online before you request Campaign Verify, and ask Campaign Verify Support if it is not. It costs $95, and Campaign Verify decides eligibility.
  2. Registration. CampaignCNX+ files your carrier registration, as 10DLC (the registration for texting from a standard local-style number) or toll-free, and files your Campaign Verify token with it. For a toll-free number, the carrier review usually takes about three business days.
  3. Your supporter group. Add only the people who agreed in writing on your sign-up sheets, and record the consent date and source in a custom field.
  4. Scheduled reminders. Schedule texts for the first day of early voting, the last day of early voting and election day. Texts send only between 8 a.m. and 9 p.m. in the recipient's time zone, and STOP replies are handled automatically. For example:

Hi [First name], it's [Name], running for [Office]. Early voting is open through [Day, Date]. Reply STOP to opt out.

Today is election day. Polls are open 7 a.m. to 7 p.m. Thank you for your support. [Name]

100 free SMS included. Your number is $5 a month. For more wording, see our campaign text templates for local races, and for the rules that apply in every state, see our political texting guide.

Phase 6: Election day and the weeks after

Begin in November

People seated at a meeting, one with an open notebook on her lap

The candidates who have the easiest January are the ones who confirmed their registration, residence and filing requirements in November. Start Phase 1 this month. When you are ready to keep your supporters informed through early voting, start a CampaignCNX+ trial.

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Start your SMS marketing program today.

Open an account, import your contact list, and write your first message. Before your first text can go out, the phone carriers review and approve the number you will send from. For a toll-free number, that review usually takes about three business days.

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