SMS marketing for small business
Most small businesses already have a customer list. It's sitting in the POS system, on the appointment book, and on the back of every receipt the cashier hands out. CampaignCNX+ turns that list into a text-message broadcast — a flash sale, an appointment reminder, a "your order's ready" — for $0.06 per SMS with no monthly contract and no per-user fee.
What small businesses send
Three text-message send types cover most of what a storefront or service business needs from SMS marketing. The same workflow handles a coffee-shop flash sale and an HVAC contractor's seasonal-service reminder.
01 — Flash sales and walk-in traffic
Tag the customer list by store location, segment by last-visit window, write a time-boxed offer with a merge code, schedule for the Thursday-4 p.m. sweet spot. Cost is visible before the send — two thousand customers at $0.06 is $120, and you'll know that before you press the button.
02 — Appointment reminders and order updates
For the salon, the HVAC contractor, the dental office, the dog groomer — no-shows are the line item that eats the margin. Reminders the night before (and a same-day confirm) cut that number. Customers reply to confirm or reschedule; the reply lands in the two-way inbox.
03 — Loyalty and reactivation
Segment the regulars into a VIP tag, send early-access offers and birthday perks to the tagged list only. Lapsed customers (no visit in 90 days) get a separate win-back sequence. Same account, different lists, different messages.
Who uses small-business SMS
The same platform handles different patterns: a coffee shop sends flash promos for slow Thursday afternoons, while an HVAC contractor sends "time for your spring tune-up" reminders on a seasonal schedule.
Walk-in traffic, flash offers, and loyalty. The weekly rhythm is a Thursday drop, a Friday reminder, a Monday review request.
Appointments and schedules, not promos. The value is fewer no-shows, cleaner pickup windows, and a two-way channel customers actually respond to.
TCPA compliance without a compliance officer
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Optional federal DNC check on import. Most small-business lists are opt-in customers, but verifying is a $0.015/contact line item worth running once.
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Opt-outs filtered across every campaign on the account. STOP language validated before the send screen lets you press the button.
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Toll-free quick-start sends same-day. 10DLC is recommended for any program sending weekly — better deliverability, carrier-approved.
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No 6 a.m. flash sales. Time-zone-aware windows — the platform knows where your customer's phone lives.
Small-business SMS FAQ
No. Pay-as-you-go at $0.06/SMS with no monthly fee is built for the 200–1,000-contact list. A coffee shop with 400 loyalty customers pays $24 to text the whole list. No contract, no seat tax, credits never expire.
CSV upload with column-to-field mapping. Export from Square, Shopify, Mindbody, Housecall Pro, or a spreadsheet — the platform handles the rest. Phone verification and optional DNC lookup run at import.
Yes. Two-way messaging is an add-on at $12.49/mo (included on Enterprise). Replies land in a unified inbox the whole team can watch — answer customer questions, handle reschedules, or route a lead to the right person.
If your POS or e-commerce system can export a CSV or trigger a webhook, the platform can send the follow-up. For most small-business use cases, a weekly batch export plus a scheduled send handles it.
For a weekly send program, yes — 10DLC is the recommended path for better deliverability and higher throughput. Toll-free quick-start lets you send same-day while 10DLC registration runs in parallel. Onboarding handles both.
100 SMS free, no card. Enough to test the workflow on your staff list before committing a customer list to it.
Start sending
Take the toll-free quick-start: purchase a verified phone number, import the contact list off your POS or appointment book, and send a flash sale or appointment reminder the same afternoon. For shops running regular SMS — weekly promos, loyalty, and win-backs — 10DLC carrier registration is the recommended path and runs in parallel while you're already sending.
