Local office in Indiana

A Campaign Plan to the May 4, 2027 Indiana Municipal Primary

A week-by-week campaign plan for Indiana city and town candidates, from filing on Jan 6 to the May 4, 2027 municipal primary, built on official dates.

A person signing a document at a wooden table

This plan is for Democratic and Republican candidates running in Indiana's municipal primary on Tuesday, May 4, 2027: candidates for city office, for office in a large town, and for office in a small town that adopted a primary ordinance. It runs in six phases. You prepare in November and December 2026, file between Wednesday, January 6 and noon on Friday, February 5, 2027, build your base in February and March, push voter registration before it closes on Monday, April 5, and work the early voting period from Tuesday, April 6 to noon on Monday, May 3. Then comes primary day.

Every date in this plan comes from the Indiana Election Division's 2027 calendar. Door counts, volunteer numbers and weekly goals are examples only, so set your own from the size of your district and the time you have. If you are running as an independent, or in a small town that nominates by convention, your timeline is different; our guide to running for local office in Indiana explains those routes.

The dates this plan is built on

A county election board may reduce early voting days or hours in a municipal election year, so confirm your county's schedule before you print or send anything. Our Indiana 2027 municipal election calendar lists every date, including the fall election.

Phase 1: Prepare (weeks of November 9 to December 28, 2026)

A sign pointing to an official ballot drop box

Use the weeks before filing opens to remove every obstacle to filing and to set up the campaign's basic tools.

Phase 2: File and announce (weeks of January 4 to February 8, 2027)

Phase 3: Build your base (weeks of February 15 to March 15)

A person writing on a large desk calendar

These five weeks are the main door-knocking period before early voting.

Phase 4: Registration push (weeks of March 22 and March 29)

Voter registration ends on Monday, April 5, 2027, at close of business at a voter registration office or at midnight online at indianavoters.in.gov. Use these two weeks to remind supporters who have moved to update their registration, and return to undecided households from Phase 3.

If your campaign plans to hand out voter registration forms or absentee applications, Indiana has rules for returning completed forms and for labeling mailed applications (IC 3-7-32-7.5; IC 3-11-4-2). Read the Election Division's candidate guide or ask your county election board before you do.

Phase 5: Early voting (weeks of April 5 to April 26)

Text your supporters during early voting

Voting booths marked Vote Day beside an American flag

The early voting weeks are when a reminder helps most. Set up texting in CampaignCNX+ in January or February, so that it is ready by April 6.

  1. Committee and Campaign Verify. Campaign Verify confirms to the carriers (the mobile phone companies) that a political sender is a real campaign. It needs a 527 committee (the federal tax status of a political committee) with an EIN and a filing with an election authority that is published online. Check that your committee filing with the county election board is viewable online before you request Campaign Verify, and ask Campaign Verify Support if it is not. It costs $95, a request made on or after Sunday, November 15, 2026 lasts until January 31, 2029, and Campaign Verify decides eligibility.
  2. Registration. CampaignCNX+ files your carrier registration, as 10DLC (the registration for texting from a standard local-style number) or toll-free, and files your Campaign Verify token with it. For a toll-free number, the carrier review usually takes about three business days.
  3. Your supporter group. Add only the people who agreed in writing on your sign-up sheets, and record the consent date and source in a custom field.
  4. Scheduled reminders. Schedule texts for April 6, the Saturday before the primary and May 4. Texts send only between 8 a.m. and 9 p.m. in the recipient's time zone, and STOP replies are handled automatically. For example:

Hi [First name], it's [Name], running for [Office]. Early voting is open at the county clerk's office through noon Mon, May 3. Reply STOP to opt out.

Today is the primary. Polls are open 6 a.m. to 6 p.m. Find your polling place on your county's election website. Thank you, [Name]

100 free SMS included. Your number is $5 a month. For more wording, see our campaign text templates for local races, and for texting rules across the region, see campaign texting in the Midwest.

Phase 6: Primary day and the week after

Begin in November

The candidates who have the easiest January are the ones who confirmed their registration, party record and notary in November. Start Phase 1 this month. When you are ready to keep your supporters informed through early voting, start a CampaignCNX+ trial.

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