SMS marketing for nonprofits & churches
Development teams, volunteer coordinators, and community organizers all need the same thing: a reliable way to reach the people on the list. CampaignCNX+ is the SMS marketing layer underneath a Giving Tuesday appeal, a Saturday food-drive volunteer roster, and a weather-cancellation alert — same platform, same TCPA compliance, one billing line item.
What nonprofits send
Three text-messaging programs that live on the same contact list in most organizations. The platform keeps them separate on the composing side and rolled up together on the reporting side.
01 — Donor engagement
Tag donors by last-gift tier, segment for a matching-gift cohort, write the appeal with a first-name merge and a donate link, preview, send. Progress updates ("we're at $8,500 of $10,000") can go out as a follow-up sequence to the same list.
02 — Volunteer coordination
Fill a last-minute gap by texting the volunteer roster with a YES/NO prompt. Confirmations land in the two-way inbox your volunteer coordinator is already watching. Shift reminders the night before cut no-shows without a phone tree.
03 — Community and member updates
The community list is its own program. A snow-day cancellation goes out at 6 a.m. Sunday. A prayer request sequence goes out to the deacons. An Easter-service reminder goes out to the full member list the Thursday before. All on the same account.
Who uses nonprofit SMS
A community food bank and a regional church use the same three text-message sends — donor ask, volunteer coordination, community alert. The platform fits both kinds of organization.
Year-end giving, Giving Tuesday, matching-gift windows, and capital campaigns. The asks happen on the phone because that's where the donors are.
Service reminders, small-group coordination, prayer chains, and tithe appeals. A single number represents the whole congregation, with sub-lists for each ministry.
TCPA compliance for nonprofit SMS
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Every contact carries its opt-in source with it. Imported donors, keyword opt-ins, and form submissions are logged for the audit trail.
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Opt-outs are honored immediately across all campaigns on the account — not per-list. STOP, HELP, UNSUBSCRIBE all work.
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Nonprofit senders qualify for 10DLC on the same path as any brand. Quick-start via toll-free sends same day; 10DLC runs in parallel.
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No 6 a.m. service-reminder wake-ups. Time-zone-aware windows across the contact list.
Nonprofit SMS FAQ
Yes — capture a phone number with explicit SMS consent on your donation form or a standalone opt-in page, then import the resulting list. The contact carries its opt-in source with it. Inbound keyword opt-ins (e.g. reply GIVE to 555-xxxx) are available as an add-on.
Pricing is the same across sectors, but because pricing is usage-based and starts at $0.06/SMS on pay-as-you-go with no monthly commitment, small organizations pay almost nothing until they're actually sending. There's no per-user fee and no contract.
Registered 10DLC numbers carry the highest throughput. Toll-free quick-start numbers send same-day and scale up over 3–5 business days. Plan 10DLC registration ahead of your campaign window — onboarding takes care of it, and we'll work backward from your giving day.
Yes. $5/mo per extra line. The development team, the volunteer coordinator, and the community-outreach program can all send from their own numbers under one billing account.
MMS is supported on every plan, priced separately from SMS. $0.15 on pay-as-you-go, stepping down to $0.08 on Enterprise.
100 SMS free, no card. Enough to test your template on the dev team before you commit a donor list to it.
Start sending
Take the toll-free quick-start: purchase a verified phone number, import your donor or volunteer list, and send your first SMS appeal or shift reminder the same afternoon. For nonprofits running ongoing development programs or Giving Tuesday pushes, 10DLC carrier registration is the recommended path and runs in parallel while you're already sending.
