Local office in Mississippi

A Campaign Plan to the August 3, 2027 Mississippi Primary

A week-by-week plan for Mississippi county and legislative candidates, from qualifying Jan 4 to Feb 1 through the Aug 3, 2027 primary and Aug 31 runoff.

A person writing on a large desk calendar

This plan is for party candidates running in Mississippi's primary on Tuesday, August 3, 2027: candidates for sheriff, the clerks, the tax offices, supervisor, constable and the other county offices, and for the Legislature. It runs in seven phases. You prepare in November and December 2026, qualify between Monday, January 4 and 5:00 p.m. on Monday, February 1, 2027, build your base through the spring, push voter registration and turnout in the summer, and finish with primary day. If no candidate wins a majority, a runoff follows on Tuesday, August 31.

The election dates come from the Mississippi Secretary of State's 2026 to 2027 election calendar, and the qualifying dates from state law and the Secretary of State's announcement for legislative qualifying. Door counts, volunteer numbers and weekly goals are examples only, so set your own from the size of your district and the time you have. Independent candidates and justice court judge candidates do not run in the primary, so their timeline is different; our guide to running for local office in Mississippi explains those routes.

The dates this plan is built on

Our Mississippi 2027 election calendar lists every date, including the general election registration deadline.

Phase 1: Prepare (weeks of November 9 to December 28, 2026)

A sign pointing to an official ballot drop box

Use these weeks to clear every obstacle to qualifying and to set up the campaign's basic tools.

Phase 2: Qualify and announce (weeks of January 4 to February 1, 2027)

Phase 3: Build your base (weeks of February 8 to March 29)

People seated at a meeting, one with an open notebook on her lap

These eight weeks are for organizing.

Phase 4: Door-knocking (weeks of April 5 to May 31)

These nine weeks are the main door-knocking period of the campaign.

Phase 5: Registration and the summer push (weeks of June 7 to July 12)

How a new number gets approved

  1. Open your account100 free SMS included
  2. Buy your number$5 a month. Nothing sends until the account has one.
  3. Verify your campaignCampaign Verify, $95 per two-year cycle. Needs your committee's EIN and filing.
  4. We file the registrationToll-free verification, or 10DLC for a local number ($75 one time)
  5. The carriers review itAbout three business days for a toll-free number
  6. Send your first textStart with a small test group
Nothing sends until the account has a number and the carriers have approved it.

Phase 6: The final three weeks and primary day (weeks of July 19 to August 2)

Phase 7: The runoff, if there is one (weeks of August 9 to August 30)

If no candidate wins a majority, the two candidates with the most votes meet in the runoff on Tuesday, August 31, 2027, four weeks after the primary. Plan for this possibility from the start by keeping some volunteer time in reserve.

After the nomination, the general election is on Tuesday, November 2, 2027, and voter registration for it closes on Monday, October 4 (based on state law).

Text your supporters at the right moments

What one text costs on each plan

  • Pay as you go No monthly plan $0.06
  • Basic $55 a month, 1,000 included about $0.055
  • Pro $225 a month, 5,000 included about $0.045
  • Enterprise $695 a month, 20,000 included about $0.035
Rates from the pricing page. Your number is $5 a month on every plan, and a picture message (MMS) uses 3 credits.

The summer weeks are when a reminder helps most. Set up texting in CampaignCNX+ in the spring so it is ready by June.

  1. Committee and Campaign Verify. Campaign Verify confirms to the carriers (the mobile phone companies) that a political sender is a real campaign. It needs a 527 committee (the federal tax status of a political committee) with an EIN and a filing with an election authority that is published online. Ask the Secretary of State's Elections Division or your circuit clerk where your campaign's filing can be viewed online, and ask Campaign Verify Support if you cannot find it. It costs $95, a request made on or after Sunday, November 15, 2026 lasts until January 31, 2029, and Campaign Verify decides eligibility.
  2. Registration. CampaignCNX+ files your carrier registration, as 10DLC (the registration for texting from a standard local-style number) or toll-free, and files your Campaign Verify token with it. For a toll-free number, the carrier review usually takes about three business days.
  3. Your supporter group. Add only the people who agreed in writing on your sign-up sheets, and record the consent date and source in a custom field.
  4. Scheduled reminders. Schedule texts for the registration deadline, the week before August 3, primary day and, if needed, the runoff. Texts send only between 8 a.m. and 9 p.m. in the recipient's time zone, and STOP replies are handled automatically. For example:

Hi [First name], it's [Name], running for [Office]. The primary is Tue, Aug 3. Thank you for your support. Reply STOP to opt out.

Today is the primary. Thank you for standing with our campaign. Find your polling place with your circuit clerk. [Name]

100 free SMS included. Your number is $5 a month. For more wording, see our campaign text templates for local races, and for texting rules for campaigns, see our political texting page.

Begin this month

The candidates who have the easiest January are the ones who confirmed their registration, residency and district in November. Start Phase 1 now. When you are ready to keep your supporters informed through the summer, start a CampaignCNX+ trial.

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Start sending

Start your SMS marketing program today.

Open an account, import your contact list, and write your first message. Before your first text can go out, the phone carriers review and approve the number you will send from. For a toll-free number, that review usually takes about three business days.

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