Business SMS marketing features

Business SMS marketing features — customer lists, bulk texting, two-way inbox, and reports.

Every capability on the CampaignCNX+ business SMS marketing platform is priced as a separate line item. Customer list management and campaign broadcast are included on every plan, while contact hygiene, the two-way reply inbox, and inbound keywords are add-ons you turn on when you actually need them. There's no enterprise-grade tier hiding basic features.

Welcome sign at a local business storefront — the SMS marketing customer audience CampaignCNX+ is built for

Core SMS marketing features

Three business SMS marketing features included on every plan.

Customer contact management, compliant bulk-SMS broadcast, and campaign reporting — all included on every plan, from pay-as-you-go through Enterprise.

01 — Customer lists

Customer list management: CSV import, tagging, and segmentation.

Upload a CSV with column-to-field mapping, and the platform detects duplicate contacts on import and flags them automatically. Every contact carries its opt-in source, tags, and custom fields, so you can segment by purchase tier, store location, last-visit window, or any product category your business already tracks.

  • CSV import from any CRM, POS, or spreadsheet
  • Custom fields (purchase amount, preference, tier)
  • Tag-based segmentation with AND / OR logic
  • Duplicate detection on import
  • Consent-source tracking per contact
Business SMS contacts table — imported customer list with tags, phone verification, and segment groups

02 — Bulk SMS campaigns

Personalized bulk SMS messaging with merge fields and scheduled delivery.

Choose SMS or MMS, write the message using {first_name} and any {custom_field} merge tag, then review cost and recipient count before sending. Scheduled campaigns wait for the exact hour you picked, and delivery rate and reply numbers update in real time after the campaign goes out.

  • SMS and MMS with image attachments
  • Merge fields on every custom field
  • Scheduled and immediate sends
  • Live character and segment count
  • Per-campaign cost visible before send
Business SMS campaign composer with merge fields, segment count, and send-preview step

03 — Campaign reports

SMS campaign reports: delivery rate, reply rate, opt-out rate, and cost per campaign.

Delivery rate, reply rate, opt-out rate, and cost per campaign — laid out so a business owner can read them directly. Program-level totals roll up across the billing cycle, top-performing campaigns are sorted by engagement, and the whole thing exports to CSV for quarterly-review meetings.

  • Delivery, reply, and opt-out rates per campaign
  • Cost-per-credit and program totals
  • Top-performing campaigns by engagement
  • CSV export for review and audit
  • Real-time updates during and after sends
Business SMS reports dashboard with KPIs, campaign performance, contact summary, and billing totals

The SMS compose flow

How to send a business SMS campaign: four screens, one review, one send button.

Whether you're texting 200 VIP regulars or 40,000 lapsed customers, the campaign composer is the same — one final review screen, one send button, and one line item on the bill afterwards.

01

Get started

SMS or MMS. Credit cost per segment visible before you pick anything else.

02

Select recipients

Group, tag, or ad-hoc selection. Opt-outs filtered automatically at send time.

03

Compose

Merge fields, live segment count, STOP language validated before you can leave the screen.

04

Review & send

Recipient count, total cost, single-contact preview. Send now or schedule.

SMS marketing add-ons

Optional SMS marketing add-ons for contact hygiene, two-way reply, and automation.

Most accounts run fine without any of these. Each add-on is a separate line item on the bill — add what you actually use and skip the rest.

Contact hygiene

Phone verification and DNC lookup before you send.

Run your customer list against real data sources before committing to a broadcast — cheaper than burning credits on disconnected or DNC-flagged numbers.

  • VERIFYReal-time phone verification and carrier lookup
  • LINE TYPEMobile vs landline vs VOIP detection
  • DNCFederal DNC registry lookup ($0.015/contact)
  • CONTACT LOOKUPPhone-verification add-on runs at import
  • SAVINGSTypical 20–30% reduction in wasted sends on cold lists
Two-way reply & automation

Two-way SMS inbox, inbound keywords, and auto-reply automation.

A customer list that texts back needs somewhere for the replies to land, and usually some keyword automation for the routine ones (hours, location, JOIN, RSVP).

  • INBOXTwo-way messaging add-on — $12.49/mo (included on Enterprise)
  • KEYWORDSInbound keywords (JOIN, VOTE, RSVP) — $20/mo
  • AUTO-REPLYKeyword-triggered responses and list-additions
  • TEAM SEATSShared inbox access for the whole team
  • STOP / HELPAlways handled — never an add-on

TCPA compliance features, always on

Always-on TCPA compliance: consent tracking, STOP/HELP handling, 10DLC, and quiet hours.

/01

Consent tracking

Every contact carries its opt-in source — CSV import, form submission, keyword opt-in. Audit trail for the compliance team.

/02

STOP / HELP handled

Processed at the account level across every campaign. STOP language validated on the compose step — you can't leave review without it.

/03

10DLC registered

Toll-free quick-start sends same-day. 10DLC registration runs in parallel for long-term deliverability. Onboarding handles both.

/04

Quiet-hours enforcement

Time-zone-aware windows. An 8 a.m. scheduled send in Eastern won't land at 5 a.m. Pacific.

Business SMS feature FAQ

Business SMS marketing feature FAQ — what's included and what's an add-on.

What's included on every plan vs. charged separately?

Included: customer list management, campaign broadcast, reports, STOP/HELP handling, 10DLC registration, quiet-hours enforcement. Separate line items: two-way messaging ($12.49/mo, included on Enterprise), inbound keywords ($20/mo), DNC registry lookup ($0.015/contact), extra phone lines ($5/mo), additional team seats ($25/user).

Is there an API?

A basic REST API is available for send triggers and contact sync. Most operators run on CSV workflows — weekly export from the source system, import to CampaignCNX+, send — which is faster to set up and auditable.

Can I connect my POS or CRM directly?

Webhook endpoints support common patterns — a new-customer trigger, an order-ready trigger. Most Square / Shopify / reservation-platform integrations run through a weekly CSV pipe, which works for 90% of use cases and keeps the audit trail cleaner.

How does team-seat access work?

Pay-as-you-go and Basic include 1 seat. Pro includes 2. Enterprise includes 5. Seats are scoped to what they can see — a restaurant manager can reply in the inbox without access to billing. Additional seats are $25/user, with bulk discounts above 5 extras.

Is there a white-glove onboarding option?

Yes — $299–$799 one-time. Covers 10DLC registration and brand vetting, list migration from your existing system, and QA on the first campaign. Most small-business accounts self-serve and don't need it.

Can I bring my own phone number (BYON)?

No — numbers are provisioned through the platform so compliance, registration, and deliverability stay under one roof. You can keep the number if you leave.

Start sending

Start your business SMS marketing program today.

Take the toll-free quick-start: purchase a verified phone number, import your customer list, and send your first business SMS the same afternoon. For ongoing programs with sustained volume, 10DLC carrier registration is the recommended path for long-term deliverability and runs in parallel while you're already sending.

Fastest start
Toll-free, same day
Onboarding
Real person, not a chatbot
Free trial
100 SMS, no card required